CIT Northbridge Credit, as advised by CIT Asset Management LLC, has served as sole lead arranger on a $65 million credit facility for Hello Bello, a manufacturer and marketer of baby, child and adult care products.

“This financing will provide additional support as we continue to grow our market share by delivering affordable, high-quality essentials to more families,” says Jennifer Pullen, co-founder of Hello Bello. “We appreciate CIT Northbridge’s professionalism and expertise throughout the financing process.”

Launched in 2019 by co-founders Kristen Bell and Dax Shepard, Hello Bello is a parenting platform providing premium and affordable products designed to eliminate the choice many parents have to make between what’s best for their family or best for their budget. Hello Bello’s products are all carefully crafted with children, parents and the planet in mind, and available at hellobello.com with bundling and subscription options, as well as at retailers including Walmart and Target nationwide.

“Hello Bello’s cost-effective pricing helps bring premium, environmentally friendly products into the homes of everyday consumers,” says Neal Legan, who leads CIT Northbridge. “We’re pleased to provide this financing to support Hello Bello as they continue to deliver on their mission.”

CIT Northbridge Credit is a trusted financial partner supporting middle-market companies with a broad range of flexible asset-based debt solutions. A joint venture advised by CIT Asset Management, it provides revolving and term loan commitments from $15 million to $150 million to companies across various industries and business cycles, and serves primarily as sole lender, agent, club participant or co-lender.